Pay TV in Brazil has grown considerably over the last few years; reaching today an audience of more than 60 million viewers. And with a mandate to produce three and a half-hours of original content in prime time every week, plus private and public incentives to finance them, television production is at an all time high, and in a virtuous cycle of content creation. However, Brazilians have no tradition of producing long form, that is, the format Pay TV is mostly made of. So we’ve embraced this challenge as a mission, and determined to cultivate a new generation of screenwriters, in 2012 we created a writer’s development program. Every year since then we sponsor a new group of mentors to teach in Brazil. They are the crème de la crème of screenwriting in the most important entertainment industry in the world: successful creators, writers, show-runners and managers actively working in US television. And they are generous enough to share with Brazilians their expertise, knowledge, and a wealth of experience.


Our goal is to identify original ideas and transform them into great plots and scripts, ready to be presented to the market, eventually being produced by any of the Globosat channels. We try to enable and inspire Brazilian screenwriters to master their creations, and generate meaningful entertaining stories with complex and interesting characters. In a way, we are slowly transforming the entire entertainment industry in Brazil.


The first edition of our writing development program, Programa Globosat de Roteiristas, happened from January to March of 2013. We kicked off with four intense days of McKee’s Story Seminar, with 250 students, and an astonishing 99% approval rate, which we are very much proud of. We followed the program, reducing the group to 40 students and 12 projects, to be worked hands on by a group of amazing and talented mentors in a 5-day workshop: Marta Kauffman (Friends), Barry Schkolnick (The Good Wife, Law & Order), Dan Halstead (Mad Men, The Sopranos, Breaking Bad), and Anthony Zuiker (CSI). Finally, all writers had the chance to pitch their projects to Globosat channels, and 5 of them were picked up for development: Meu Amigo Encosto, O Segredo dos Seus Olhos, Um Belo Dia Resolvi Mudar, Neyla and O Facilitador. Five approved projects out of an original 12 assures us we are on the right track to help the market mature. Globosat, the leader in pay TV, producer Panoramica and curator Jacqueline Cantore have been visionaries in this partnership and are committed to nothing but excellence and quality entertainment. The results will soon be shown on the air.


Robert McKee, a Fulbright Scholar, is among the most widely known screenwriting lecturers. He teaches an enjoyable and information packed 4-day, 32-hour intensive class to sold-out audiences around the world. McKee’s former students include 59 Academy Award winners, 214+ Academy Award Nominations, 170 Emmy Award winners, 500+ Emmy Award nominations, 30 WGA (Writers Guild of America) Award winners, 180+ WGA Award nominations, and 26 DGA (Directors Guild of America) Award winners, 52+ DGA Award nominations, (all participated in McKee’s course before or after winning their award; not all were awarded for writing).

He was profiled by Bob Simon of 60 Minutes for CBS news, and CNN recently did a profile and review of McKee and the Story Seminar. Since 1984, more than 100,000 students have taken McKee’s course, at various cities around the world: Los Angeles, New York, London, Paris, Sydney, Toronto, Boston, Las Vegas, San Francisco, Helsinki, Oslo, Munich, Tel Aviv, Auckland, Singapore, Barcelona, Stockholm, São Paulo, Colombia, Beijing, Rio de Janeiro, Moscow, and many more. The notable writers and actors such as Geoffrey Rush, Paul Haggis, Akiva Goldsman, William Goldman, Joan Rivers, Meg Ryan, Rob Row, David Bowie, Kirk Douglas, John Cleese, Steve Pressfield, among many others have taken his seminar.